Scenario bank

[Frame 1] “Your skin after a week of city air” — Zoe frowns at the mirror.
[Frame 2] Applying the green Kelp & Co. algae mask; text: 10 minutes, twice a week.
[Frame 3] Rinse and towel off; soft glow close-up.
[Frame 4] Banner frame: “Detox with the ocean” + swipe-up to the landing page.

[Slide 1] Mia in the sun: “Foundation melts in July. Mine doesn't.”
[Slide 2] DD Glow Cream swatch on her wrist with the SPF 30 badge.
[Slide 3] The full no-makeup look at an outdoor cafe.
[Slide 4] Banner: “Summer glow, zero effort” — shop the edit.

[0–5s] Hannah: “I've had this spot since my vacation last year.”
[5–15s] Night routine: two drops of Clearday Dark Spot Corrector.
[15–30s] Illustrated week-by-week progress cards.
[30–35s] “Clearday — link in bio for the routine.”

[0–5s] Ava turns down the lights: “My non-negotiable night step.”
[5–20s] Two pumps of Lumen Skin Renew serum, pressed slowly into the skin.
[20–32s] Morning shot: fresh face, coffee in hand.
[32–40s] Banner frame: “Renew starts tonight” — swipe to the landing page.

[0–4s] Caleb: “Cold brew without the 12-hour wait? Watch.”
[4–18s] Opens the Ember & Oak cold brew pack, steeps it, ice clinks.
[18–26s] Slow pour over ice; he tastes: “Smooth, chocolatey, zero bitterness.”
[26–30s] “Take the 20-second quiz to find your roast — link below.”

SMS: Halcyon Hair: itchy, flaky scalp? Our Scalp Care Duo is 25% off this week only. Shop now: {link} Reply STOP to opt out.
Landing hero: Scalp care, 25% off — gentle, fragrance-free, dermatologist tested.

[0–5s] Felix: “Whitening strips — worth it or hype? Seven days, let's see.”
[5–25s] Daily check-ins after his morning run; strip on during the stretch.
[25–38s] Day 7: shade-guide comparison in the same bathroom light.
[38–45s] “Honestly impressed. Code FELIX10 — link in bio.”

[Frame 1] Countdown sticker: 48 hours. Sam: “The serum I never skip is on sale.”
[Frame 2] Glow Serum texture shot with a dewy finish.
[Frame 3] Banner: “Glow Serum — 20% off” with the link sticker.

[0–5s] Ava unwraps the Velvet Lip holiday set: “We made this one together.”
[5–18s] Swatches of the three shades: Ember, Frost and Velvet Night.
[18–26s] Party look with a glossy, plumped finish.
[26–30s] “Get the set — link in bio, while it lasts.”

[Frame 1] Candles, robe and a playlist: “Sunday spa day, at home.”
[Frame 2] Applying the Kelp & Co. algae body wrap.
[Frame 3] Twenty minutes of reading, wrapped in a towel.
[Frame 4] Banner: “Spa day at home” — swipe up to book your glow.